5 Ways To Attract Traffic To Your Website

Today, consumers are overwhelmed with choices available on the internet. Attracting visitors to your website and keeping them engaged is more important than ever.Engagement doesn’t end with a visitor
reading content or clicking on an ad. Rather, it is an ongoing process that results in loyal customers who come back again and again, becoming more interested in your web site.

Here are 5 things to consider . . .

1) Make the initial site visit relevant.

When a visitor reaches your web site, you have less than seven seconds to get their interest. Making your initial site visit relevant to what individuals are looking for is essential.

2) Ensure that your content is up-to-date.

Website content that isn’t up-to-date does not serve your visitors who are likely to move on. One way to ensure that information is timely is by providing a feed of relevant news or information.

3) Capture your visitor’s contact details.

Each time a visitor views your web page, you have an opportunity to interact with them. Don’t let this opportunity pass you by. One great way is to offer something of value at no cost. This can be access to an
exclusive list, an e-book or perhaps a 30-day free trial. Be sure to capture the visitor’s valid email address and include them in your mailing list, using an auto-responder if you wish to contact them on a
regular basis.

4) Provide your contact details on your website.

Prominently display your phone number, email address and any additional contact information such as Skype for your visitors and prospects. This information is viewed favorably by search engines and also creates a sense of legitimacy. Contact information builds trust among prospects and interest in your business venture.

5) Offer the ability to share your website.

This can be in the form of a simple widget that allows visitors to bookmark your page or subscribe to an RSS feed.

Individuals are much more likely to visit a web site based on a friend’s recommendation more than other types of marketing. Leverage the power of viral marketing with easy tools.

Unfortunately, many marketers and website owners are so focused on increasing traffic that they lose site of the people already visiting their website but are just not converting.